CFA designation needs higher recognition by capital markets

19 July 2016
| By Oksana Patron |
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Industry professionalism across the adoption of the Chartered Financial Analyst (CFA) designation needs a more consistent definition and higher recognition across capital markets throughout the world, according to CFA Societies Australia.

The comments came as CFA society launched the "Difference that Matters" advertising campaign aimed at the members of the financial services community.

CFA society stressed that one of the main goals of the campaign was to build a better investment management profession and "share the importance of hiring CFA charterholders" by promoting the highest standards of ethics, education, and professional excellence.

CFA Society Sydney president, and managing director at Morningstar, Anthony Serhan, said the community demand meant professionalism in the industry would have to evolve in the coming years.

"Building a strong, more trustworthy investment management profession requires bold leadership and a renewed commitment to the highest standards of practice, and this is what our campaign is about," he said.

The campaign was launched today nationally, across the capital cities of Sydney, Melbourne, Brisbane and Perth.

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