AIOFP registers name for new premier adviser designation
The Association of Independently Owned Financial Planners (AIOFP) has announced the name of the premier adviser designation it launched last month as an industry alternative to the Financial Planning Association's Certified Financial Planner (CFP).
AIOFP executive director Peter Johnston told the plenary session of the association's annual conference on the Gold Coast last week that the name Certified Financial Strategist (CFS) had been "registered" for the new designation.
Johnston said the CFS had a "certain ring to it that will assist in promoting the brand".
"It also adds a different dimension to the tainted and generic term 'financial planner' and is more specific to what the public really want at the end of the day - investment advice that assists their future."
To be eligible for the designation, advisers must work in an independently owned practice, have appropriate tertiary education qualifications, be Australian Securities Exchange-product trained and demonstrate appropriate research capabilities.
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